Project Overview

Selfridges Rug Cleaning

We were entrusted with the deep cleaning of an oversized area rug at the iconic Selfridges store on Oxford Street, London. The project came with several unique challenges: cleaning had to be completed outside of business hours, the rug could not be removed from its location, heavy staining required an intensive clean, and the rug needed to be completely dry before store opening.

Pre-Cleaning Assessment

Before any cleaning began, our team conducted a detailed site survey to evaluate access points for our equipment, identify available power and water sources, and assess furniture movement logistics. This step ensures accurate, upfront quotations with no surprises. As always, our site visits and quotations are free of charge.

Our Approach

We recommended a deep hot water extraction clean, ideal for lifting tough stains and restoring colour vibrancy. To meet the tight drying deadline, we used multiple high-powered air movers for rapid moisture removal. While packing down our equipment, we left the air movers running to maximise drying time. The rug was fully dry and ready for foot traffic by the time we completed the job.

Challenges & How We Solved Them

After-hours work was no issue for our experienced team, who are accustomed to working overnight to avoid disrupting daytime operations. We carefully relocated smaller display items and worked around fixed furniture to deliver a thorough clean. Thanks to our industrial air movers, we met the strict drying deadline and ensured the rug was completely dry before reopening.

Why Selfridges Chose Us

Working in a prestigious retail environment like Selfridges requires more than just technical skill. Our team successfully completed a thorough vetting process, supplying all necessary method statements, risk assessments, and professional references. We maintained high presentation standards throughout the project, with uniformed technicians, clean branded vans, and fully PAT-tested commercial equipment.

The Results

The area rug was restored to a like-new condition, with heavy stains fully removed and its vibrant colours revived. There was no disruption to Selfridges’ operations, and the rug was completely dry before the store reopened.

Final Thoughts

Our ability to manage complex commercial cleaning projects—including logistics, timelines, and presentation—makes us a trusted partner for high-end clients like Selfridges. If your commercial property requires specialist floor care services, we have the experience, equipment, and professionalism to deliver exceptional results.

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